BookMyShow
Business Project Manager
BookMyShow is India's largest entertainment ticketing aggregator. Started in 2009, over the years they have stamped their dominance in Movie ticketing and later in Events, Theatre, Sport & Music.
In 2020 valued close to a $1Billion. BookMyShow is currently backed by Accel, Saif, Network18, among others.
My Contrubution
The Challenge
I had joint the team in 2011 in their marketing & alliances team. But soon, found my niche in Product management. At the time, the operation was led by a core business team of 4 & I was sole Product manager. When I took over the product roll I had to put in hygiene processes for analyzing the product, putting in SOPs for smooth operations. Following this led to revamping the web-platform from the ground up & putting into place BookMyShow's Mobile strategy that would be critical to sustain the platform's dominance.
Solution Design
Step 1. Analysis - Setting up Funnels, Cohorts, Heatmaps
2 years since the product had been in the market, but mining actionable data and making data-driven decisions needed to be put in place. This was my first course of action.
-
Setting up & analyzing funnels
-
Looking at early cohort analysis
-
Setting KPIs to drive product growth.
Step 2. Conducting research interviews with key stakeholders.
Went through a rigorous process of understanding feedback, feature requirements, difficulties faced by all stakeholders, from;
-
Our clients/event organizers
-
On-ground & operations teams
-
Customer service teams
-
Management & Business heads
-
Technical Team feedback & understanding the technical debt incurred
Step 4. Platform design overhaul basis the findings:
-
Over 3 design sprints, we prototyped different solutions for the design of the platform.
-
The designs were user tested both with users & stakeholders
Step 5. Project managing development
Once the designs were finalized, I managed the development using align frameworks.
Key Results
Substantially Improved UX
5X improvement in engagement & social sharing